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Friday, April 20, 2007

A new term for sustainability

On WorldChanging.com, Mike Lin has written a call to action to revise the term "sustainability," while I do not like declaring the death of terms, concepts and ideas in general, sustainability is a terminally static term.

Consider it: All the term describes is the capacity of a situation to be perpetuated - how long can this or that remain the status quo? Sustainability is a fine term to describe the need for a relative reversal of people's move to shorten our collective attention spans and to waste our collective resources, but it is not inspiring.

What if we replace sustainability with something simple like "Earthly," "Alive," or "Human". A culture that seeks to see in the world a setting of great value, of intense power. We need a movement that recognizes that the world we live in is not indifferent and has throughout it evidence that modesty, clarity, cooperation and interoperability are essential values for shared survival and for the thorough appreciation of the beauty and sensitivity of a stunningly diverse planet.